What is the industry standard, and how does one balance the desire to stand out while adhering to it?
These questions form the backdrop for a project that fosters collaboration among creatives from diverse backgrounds. The goal is to create a space where the unconventional thrives. It's about capturing the essence of emerging talent, showcasing their unique perspectives, and celebrating the mixture of creativity that defines the industry.
As young creatives, the pressure to find our niche while conforming to industry standards can be overwhelming. Constant comparisons and the ever-present fear of falling behind linger in our minds, leading us to believe that success corresponds with fitting into predefined boxes.
The constant pursuit of the next big trend and the relentless drive to outdo oneself are exhausting cycles. We're in a perpetual race, always in motion, because if we dare to pause, someone else will surely surge ahead. The pressure to seize every opportunity, never to say no, until we inevitably burn out—it weighs heavy on our shoulders.
In essence, this project is a celebration of the relentless spirit of innovation that defines the creative industry.